UNATTRACTIVE SHOWS

Opera shows and theaters are generally considered for older people today. Younger generations prefer dynamic entertainment and are used to taking advantage of trial periods before a purchase.

ACCESSIBILITY

A large proportion of people have difficulty benefiting from opera and operatic performances because they are expensive and sometimes have inconvenient schedules. Others, however, do not live in cities with theaters or may have disabilities that prevent them from accessing the physical venue.

GET MORE ARTISTS INVOLVED

Following the audience trend, the work of artists such as opera singers, conductors, and actors is also becoming less attractive to the younger generation.

ITALIAN BRAND

Although more and more countries are investing in the development of culture and artistic and theatrical training, Italy remains a bastion in the world for creative and artistic skills.

UNATTRACTIVE SHOWS

Opera shows and theaters are generally considered for older people today. Younger generations prefer dynamic entertainment and are used to trying everything before buying it.

ACCESSIBILITY

Most people find it difficult to benefit from opera and operatic performances as they are expensive and sometimes have inconvenient schedules. Others, however, do not live in cities or may have physical disabilities that prevent them from benefiting.

GET MORE ARTISTS INVOLVED

Following the public trend, the work of artists such as opera singers, conductors and actors is also becoming less attractive to the younger generation.

ITALIAN BRAND

Italy is known around the world for creative and artistic abilities even though in recent decades many countries are investing in the development of culture and artistic and theatrical training.

TAILOR-MADE SHOWS

Opera shows and theaters are generally considered for older people today. Younger generations prefer dynamic entertainment and are used to trying everything before purchasing it.

REMOTE ENTERTAINMENT

Accessibility to performances has become easier, thanks to VR and AR technologies. Thus anyone interested can benefit from opera performances on demand and from home. For people who want to try it out, a demo can be requested.

ARTIST TRAINING

Using the Cantico platform and through gamification. younger artists are stimulated in learning processes. This type of training turns out to be cheaper and reaches a wider catchment area.

ITALIAN BRAND

More people interested in Italian opera and theater performances results in more people conveying Italian values to the world.

TAILOR-MADE SHOWS

Opera shows and theaters are generally considered for older people today. Younger generations prefer dynamic entertainment and are used to taking advantage of trial periods before a purchase.

REMOTE ENTERTAINMENT

Accessibility to performances has become easier, thanks to VR and AR technologies. This allows anyone interested to benefit from opera performances on demand and from home. For people who want to try it out, a demo can be requested.

ARTIST TRAINING

Using the Cantico platform and through gamification, younger artists are stimulated in learning processes. This type of training turns out to be cheaper and reaches a wider user base.

ITALIAN BRAND

More people interested in Italian opera and theater performances resulted in more people conveying Italian values around the world.